From the 24 HP – the first model – to the green Quadrifoglio badge. From the mythical Tazio Nuvolari and Enzo Ferrari, to the legend of Nino Farina and Juan Manuel Fangio. From victory in the first motor racing world championship with the P2, to conquering the first Formula 1 championship with the Alfetta 158. From the Giulietta to the Spider, from the Giulia dynasty to the Tipo 33 project. Rediscover with FCA Heritage the achievements, the cars and the people that contributed to the Alfa Romeo myth.

The idea for the Alfa Romeo crest was born at a tram-stop in Milan. Romano Cattaneo, a great friend of Giuseppe Merosi, was in Piazza Castello waiting for a number 14. Looking at the Castello Sforzesco’s Filarete Tower, his attention was caught by the Biscione Visconteo, the snake or dragon symbol of the Visconti family which had dominated mediaeval Milan. Romano suggested the image to Merosi as a crest for the newly created A.L.F.A.

It was a good idea, explicitly associated with Milan, but something was still missing. Merosi and Cattaneo tried different versions: the most convincing one showing the Biscione dragon on one side, and the emblem of the City of Milan, a red cross on a white background, on the other. A dark blue crown with an external diameter of 65 mm circled the two heraldic crests, on which was written in gold ALFA above and MILANO below, separated by two Savoy knots, to honour Italy’s royal family.

This crest of arms logo was shown to Ugo Stella. Immediately enthusiastic, Stella requested that a definitive version be prepared and ready in time for the cars’ production.

Its best-selling model came with Torpedo open bodywork and could accommodate four to seven people, as could the closed bodywork Limousine version. It also produced two-seat Spiders as well as two “Tipo Corsa” racing models, also two-seaters.